---
title: "Landing Page vs Funnel"
description: "A landing page is one screen; a funnel is a sequenced path with multiple conversion steps and analytics."
canonical: "https://web2app.tools/answers/landing-page-vs-funnel"
dateModified: "2026-06-13"
audience: "Marketing teams"
productFit: "web2app"
---
# What is the difference between a landing page and a funnel?

Funnels add qualification, offers, payments, and handoff between steps.

## Who this is for
Common question from teams comparing builders.

## Key points
- Landing = single page
- Funnel = steps + branching
- Funnels measure drop-off per step

## FAQ
### Can a funnel start with one page?
Yes, but value comes from subsequent steps and measurement.

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)