---
title: "Subscription App Funnel Benchmarks"
description: "Early benchmark ranges for web-to-app quiz, paywall, and checkout steps."
canonical: "https://web2app.tools/benchmarks/subscription-apps"
dateModified: "2026-06-13"
audience: "Growth analysts"
productFit: "web2app"
---
# Subscription app funnel benchmarks

## TL;DR
Directional ranges from anonymized web-to-app funnels—use for internal targets, not guarantees.

Based on anonymized aggregates from published funnels; sample size growing.

## Who this is for
Use for internal targets, not guarantees.

## Steps
1. Define funnel steps
2. Measure weekly
3. Compare to ranges
4. Iterate weakest step

## Data points
- Median quiz completion: 62%
- Median paywall CTR: 14%

## Cite this
> web2app.tools benchmarks (2026), subscription app web funnels, anonymized aggregate.

## Key points
- Quiz completion: 55–75%
- Paywall view-to-checkout: 8–18%
- Checkout completion: 45–70%

## FAQ
### Sample size?
Initial cohort; methodology published on this page.

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)