---
title: "Fitness App Trial Lift"
description: "Anonymized case: quiz-led web funnel improved trial starts from paid social."
canonical: "https://web2app.tools/customers/fitness-trial-lift"
dateModified: "2026-06-13"
audience: "Fitness marketers"
productFit: "web2app"
---
# Fitness app trial lift

Problem: direct App Store links under-converted paid traffic.

## Who this is for
Result: higher trial intent after quiz personalization.

## Pain points
- Store page too generic
- No pre-install segmentation

## Metrics
- +28% trial starts vs store-only
- 2.1x paywall engagement

## Key points
- Landing + goal quiz
- Trial paywall
- Stripe checkout
- App handoff

## FAQ
### Industry?
Fitness subscription app (anonymized).

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)