---
title: "Deferred Deep Link"
description: "A deferred deep link routes new installs to specific in-app content after attribution matches the click."
canonical: "https://web2app.tools/glossary/deferred-deep-link"
dateModified: "2026-06-13"
audience: "Mobile engineers"
productFit: "web2app"
---
# What is a deferred deep link?

Used after web signup or purchase to open the right screen on first app open.

## Who this is for
Common in web-to-app and influencer campaigns.

## Key points
- Click stored pre-install
- Resolved on first open
- Pairs with Branch or similar

## FAQ
### Do I need a web funnel for this?
Not always, but web funnels provide richer pre-install context.

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)