---
title: "Paywall"
description: "A paywall is the step where you present pricing, plans, and purchase CTAs."
canonical: "https://web2app.tools/glossary/paywall"
dateModified: "2026-06-13"
audience: "Monetization teams"
productFit: "web2app"
---
# What is a paywall?

In web2app, paywalls are section-based pages with pricing, FAQ, and proof blocks.

## Who this is for
Referenced when comparing web vs in-app monetization.

## Key points
- Pricing presentation
- Trust and objection handling
- Leads into checkout

## FAQ
### Can paywalls be on the web?
Yes. Many teams test web paywalls before in-app changes.

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)