---
title: "Subscription Trial Funnel Template"
description: "Guide visitors from ad click to trial start with quiz, offer, and checkout."
canonical: "https://web2app.tools/templates/subscription-trial-funnel"
dateModified: "2026-06-13"
audience: "Subscription app marketers"
productFit: "web2app"
---
# Subscription trial funnel template

Explain the trial, collect payment method if needed, and hand off to the app.

## Who this is for
Best for fitness, learning, and wellness apps running paid acquisition.

## Preview
Ad landing → quiz → trial paywall → checkout

## Steps
1. Define trial offer
2. Add qualification quiz
3. Publish trial paywall
4. Track trial starts

## Key points
- Trial-focused headline
- Quiz or calculator step
- Trial paywall with terms
- Checkout and app access

## FAQ
### Can I A/B test trial copy?
Duplicate the funnel and compare step analytics across variants.

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)