---
title: "Web-to-App Funnels for Subscription Apps"
description: "Build web-to-app funnels that turn paid traffic into trials, subscribers, and app installs."
canonical: "https://web2app.tools/use-cases/web-to-app-funnels"
dateModified: "2026-06-13"
audience: "Mobile app and subscription growth teams"
productFit: "web2app"
---
# Web-to-app funnels for subscription app growth

## TL;DR
A web layer between ads and the App Store that qualifies visitors, presents your offer, collects payment, and routes to install.

Create a focused web journey before the App Store: landing page, quiz, paywall, checkout, and app handoff.

## Who this is for
Best for app teams that want a conversion layer between ads or SEO traffic and the mobile app.

## Workflow
1. **Traffic** — Paid social, search, or influencer links land on branded domain.
2. **Qualify** — Quiz or landing segments visitors by goal or experience.
3. **Monetize** — Paywall + checkout capture subscription intent on web.
4. **Install** — Hand off to store or deep link with attribution params.

## Key points
1. Segment visitors before install
2. Test offers without shipping app releases
3. Connect checkout and post-purchase app access

## FAQ
### Can I publish a funnel on my own domain?
Yes. web2app supports custom domains with SSL so paid traffic can land on a branded web-to-app funnel.

### Does web2app support payments and app access?
Yes. You can use Stripe or Paddle checkout steps, success screens, webhooks, and app integration docs for post-purchase access.

## Related documentation
- [Quickstart](https://web2app.tools/docs/quickstart)
- [Funnel editor](https://web2app.tools/docs/editor)
- [Publishing and URLs](https://web2app.tools/docs/publishing)
- [App integration](https://web2app.tools/docs/app-integration)
- [Paywall step](https://web2app.tools/docs/steps/paywall)