Answer

What is a web-to-app funnel?

It replaces a single App Store link with measurable steps: landing, quiz, paywall, checkout, and handoff.

Where this fits

Asked by founders evaluating mobile UA stacks.

Key points

  1. 1.Multi-step web path
  2. 2.Works with custom domains
  3. 3.Pairs with attribution tools

FAQ

When should I use one?

When you run paid traffic and need to test offers before app releases.