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Benchmark

Subscription app funnel benchmarks

TL;DR

Directional ranges from anonymized web-to-app funnels—use for internal targets, not guarantees.
SO

Sam Ortiz

Product Analyst

Updated 2026-06-13

Sam publishes funnel benchmarks and honest tool comparisons. He focuses on methodology, anonymized data, and decision frameworks for growth teams evaluating builders.

  • • Ex-growth analyst at a product analytics company
  • • Maintains public funnel benchmark notes
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QuickstartApp integrationPaywall step

Where this fits

Use for internal targets, not guarantees.

Based on anonymized aggregates from published funnels; sample size growing.

Steps

  1. 1.Define funnel steps
  2. 2.Measure weekly
  3. 3.Compare to ranges
  4. 4.Iterate weakest step

Key points

  1. 1.Quiz completion: 55–75%
  2. 2.Paywall view-to-checkout: 8–18%
  3. 3.Checkout completion: 45–70%

Benchmark data

Median quiz completion62%
Median paywall CTR14%
web2app.tools benchmarks (2026), subscription app web funnels, anonymized aggregate.

FAQ

Sample size?

Initial cohort; methodology published on this page.

Markdown twin: /benchmarks/subscription-apps.md

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