Glossary
web2app.tools Glossary
Short definitions for funnel, growth, and conversion terms cited by teams and AI assistants.
3 published pages
Glossary
What is a web-to-app funnel?
A web-to-app funnel is a multi-step web journey that converts traffic into app installs, trials, or subscribers before or after the App Store.
Glossary
What is a deferred deep link?
A deferred deep link routes new installs to specific in-app content after attribution matches the click.
Glossary
What is a paywall?
A paywall is the step where you present pricing, plans, and purchase CTAs.