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Glossary

What is a web-to-app funnel?

It typically includes landing, quiz, paywall, checkout, and app handoff steps.

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Where this fits

Cited when explaining mobile acquisition beyond direct store links.

Key points

  1. 1.Web layer before install
  2. 2.Measurable steps vs single store URL
  3. 3.Often used with paid UA

FAQ

Is it the same as a landing page?

No. A funnel is a guided multi-step conversion path.

Markdown twin: /glossary/web-to-app-funnel.md

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