web2app.toolsweb2app.tools
Glossary

What is a deferred deep link?

Used after web signup or purchase to open the right screen on first app open.

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Where this fits

Common in web-to-app and influencer campaigns.

Key points

  1. 1.Click stored pre-install
  2. 2.Resolved on first open
  3. 3.Pairs with Branch or similar

FAQ

Do I need a web funnel for this?

Not always, but web funnels provide richer pre-install context.

Markdown twin: /glossary/deferred-deep-link.md

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