Web paywall vs in-app only
Upside: Ship pricing tests same day; better for paid traffic
Downside: Two surfaces to keep in sync if copy diverges
Guide
How to build an app subscription paywall funnel
TL;DR
Package your subscription on a web paywall you can edit in minutes. Lead with transformation, show plans and proof, connect checkout to app access.
AM
Alex Morgan
Head of Mobile Growth
Updated 2026-06-13
Workflow
Subscription paywall funnel structure
1
Promise
State the outcome in plain language. One hero, one audience, one primary plan recommendation.
2
Proof
Add reviews, before/after, or expert quotes in paywall sections—not buried below the fold.
3
Plans
Show monthly vs annual with savings math. Include trial terms and cancellation clarity.
4
Checkout
Minimize fields. Enable express checkout where available.
5
Access
Route buyers to app open, claim code, or email with next steps.
Funnel preview — each block maps to an editable step in the builder
Checklist
- 1.Explain the transformation
- 2.Show plans and trust signals
- 3.Connect checkout to the right success path
Tradeoffs
FAQ
Can I publish a funnel on my own domain?
Yes. web2app supports custom domains with SSL so paid traffic can land on a branded web-to-app funnel.
Does web2app support payments and app access?
Yes. You can use Stripe or Paddle checkout steps, success screens, webhooks, and app integration docs for post-purchase access.