Funnel editor

The funnel editor is a visual canvas: each box is a step, and lines show how visitors move from one screen to the next.

Add steps

Use add step (or the equivalent control in your UI) and choose a type — Landing, Quiz, Calculating, Email Capture, Score Result, Paywall, Checkout, Success, and so on. The new step appears on the canvas; drag it to keep the flow tidy.

Connect steps

Draw a connection from one step to the next so the visitor has a path forward. The first screen is usually a landing or quiz with no incoming connection from another step.

Quiz branching

For Quiz steps, you can attach different next steps for different answers so each visitor sees a path that matches their choices.

Edit content

Click a step to open its panel. Headlines, images, buttons, plans, answer layouts, score settings, and other fields depend on the step type. Changes apply to that step only.

Quiz steps support answer layouts, optional question images, and answer images for image-choice screens. Score Result steps can use previous quiz answers to calculate a result by selected questions and answer weights. Paywall steps use sections you can add, remove, and reorder.

Step images

Several steps include an image area: Landing (hero), Quiz (question and answer tiles), Email capture, Score Result, and Paywall (hero and standalone image sections).

For each image field you can:

1. Upload a file from your computer.
2. Pick an Image shape — Wide (16:9), Ultra wide (2:1), Cinema (21:9), Square, or Portrait. Shape controls how the image is cropped on the live page and what proportion Generate uses.
3. Pick a style (for example Cartoon, Realistic, Minimal, or Product mockup).
4. Click Generate to create a new image from the step copy already on the screen.
5. Turn on Match page when offered — the image background blends with your funnel page background color from funnel settings.

Generated images are saved to the step like uploads. Regenerate anytime if the copy changes.

Saving

The product saves your funnel as you work. If you see a save indicator or error message, wait for confirmation before closing the tab.

Tips

• Publish only when copy and prices are final.
• Test the full path yourself in an incognito window or another browser.
• Keep the number of steps focused — shorter paths often convert better.

Next: step type guides