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Funnel editor

The funnel editor is a visual canvas: each box is a step, and lines show how visitors move from one screen to the next.

Add steps

Use add step (or the equivalent control in your UI) and choose a type — Landing, Quiz, Calculating, Email Capture, Score Result, Paywall, Checkout, Upsell, Success, and so on. The new step appears on the canvas; drag it to keep the flow tidy.

Connect steps

Draw a connection from one step to the next so the visitor has a path forward. The first screen is usually a landing or quiz with no incoming connection from another step.

Quiz branching

For Quiz steps, you can attach different next steps for different answers so each visitor sees a path that matches their choices.

Edit content

Click a step to open its panel. Headlines, images, buttons, plans, answer layouts, score settings, and other fields depend on the step type. Changes apply to that step only.

Quiz steps support answer layouts, optional question images, and answer images for image-choice screens. Score Result steps can use previous quiz answers to calculate a result by selected questions and answer weights. Paywall steps use sections you can add, remove, and reorder.

Step images

Several steps include an image area: Landing (hero), Quiz (question and answer tiles), Email capture, Score Result, and Paywall (hero and standalone image sections).

For each image field you can:

  1. Upload a file from your computer.
  2. Pick an Image shape — Wide (16:9), Ultra wide (2:1), Cinema (21:9), Square, or Portrait. Shape controls how the image is cropped on the live page and what proportion Generate uses.
  3. Pick a style (for example Cartoon, Realistic, Minimal, or Product mockup).
  4. Click Generate to create a new image from the step copy already on the screen.
  5. Turn on Match page when offered — the image background blends with your funnel page background color from funnel settings.

Generated images are saved to the step like uploads. Regenerate anytime if the copy changes.

AI funnel audit

Use the AI audit button in the top-right toolbar (next to Preview) to check the structure and content of your funnel before publishing.

The audit runs automatic structural checks and an AI semantic review:

  • Structure: finds broken paths, dead ends, missing connections, and quiz routing gaps.
  • Copy & messaging: reviews headline clarity, value continuity from landing to paywall, trust factors, and common objections.

Follow these steps to run an audit:

  1. Click AI audit in the top toolbar.
  2. (Optional) Type your Audience or campaign context (for example: "busy founders looking for sleep recovery") so the AI understands who the funnel is for.
  3. Click Run audit.
  4. Review your funnel score (from 0 to 100), summary, and findings grouped by severity (Critical, High, Medium, or Low).
  5. Click any issue to jump straight into editing the affected step.

Saving & version conflicts

The editor automatically saves your steps and canvas layout as you work.

  • If you see a Saving… badge, wait for it to finish before closing the tab.
  • If saving a step fails due to a network interruption, an alert with a Retry button appears in the side panel header so you can resubmit your draft immediately.
  • If another teammate, another browser tab, or a connected AI assistant updates the funnel at the same time, you will see a Version conflict alert with a Reload latest button.
  • Your current text changes are kept safe in your browser rather than being erased. Reload the latest version, verify your edits, and save again.

A/B tests

When an A/B test is running or paused on this funnel:

  1. A banner at the top of the editor explains that structure and tested steps are frozen.
  2. Steps under test show a lock icon on the canvas.
  3. You cannot add, delete, or change connections between steps until the test stops.
  4. Changed steps open read-only in the side panel — use Open A/B test to manage Variant B from the test page.
  5. Steps not in the test remain editable; saves apply to both Original and Variant B visitors.

To create or manage tests, use A/B test in the editor toolbar or the funnel ⋯ menu. See A/B tests for the full workflow.

Tips

  • Publish only when copy and prices are final.
  • Test the full path yourself in an incognito window or another browser.
  • Keep the number of steps focused — shorter paths often convert better.

Next: step type guides