Landing step

The Landing step is your first impression: headline, supporting text, images, benefits, testimonials, FAQs, and a clear call to action that moves visitors to the next step.

When to use it

• Top of funnel from ads or social
• Explain what the app does and why it matters
• Build trust before a quiz or paywall

What you can add

Typical sections include:

• Hero — main headline, subheadline, image, primary button
• Benefits — short bullets with icons
• Social proof — quotes, ratings, avatars
• FAQ — common objections

Use the editor to add, reorder, and fill sections. Upload images where the product provides an image picker.

Best practices

• One primary message; avoid clutter.
• Match the ad creative that brought them in so the page feels continuous.
• Make the main button obvious — that’s what starts the funnel journey.