Landing step

The Landing step is your first impression: headline, supporting text, images, benefits, testimonials, FAQs, and a clear call to action that moves visitors to the next step.

When to use it

• Top of funnel from ads or social
• Explain what the app does and why it matters
• Build trust before a quiz or paywall

What you can add

Typical sections include:

• Hero — main headline, subheadline, image, primary button
• Benefits — short bullets with icons
• Social proof — quotes, ratings, avatars
• FAQ — common objections

Use the editor to add, reorder, and fill sections.

Hero image

In the Hero section you can add an optional image above the headline. Upload your own file or click Generate to create one from the hero headline and subheadline. Pick an Image shape and style, and use Match page so the image background fits your funnel colors. See Funnel editor — Step images for the full workflow.

Best practices

• One primary message; avoid clutter.
• Match the ad creative that brought them in so the page feels continuous.
• Make the main button obvious — that’s what starts the funnel journey.