Funnel settings
Open Settings from the ⋯ menu on the Funnels row, or from the funnel editor, to change how a single funnel looks and behaves. Workspace-wide options (payments, account) live under the main Settings item in the sidebar — see Settings.
General
- Funnel name — shown inside the dashboard and can appear on the live funnel where the product uses it.
- URL slug — identifies the funnel in links. On the default domain, it is part of the platform URL. On a custom domain, it becomes the path (for example
/quiz) unless this funnel is the main one at the domain root. Use lowercase letters, numbers, and hyphens only. It must be unique inside your workspace. Do not use privacy, terms, or moneyback as a slug when you use a custom domain. - Funnel UI language — language for built-in labels on the live funnel (buttons, footer, checkout chrome). Text you type inside each step in the editor is not auto-translated; pick a language that matches your copy.
Changing the slug
If you change the URL slug, old links can stop working. After saving, use Copy link again and update your ads, emails, and tracking destinations.
Branding
| Area | What it does |
|---|---|
| Logo | Upload an image for the top bar. Show logo is only available after a logo is uploaded. |
| Show logo | Toggles the logo in the funnel header. |
| Use logo as browser tab icon | Uses the same uploaded logo as the small icon in the browser tab and bookmarks. Requires a logo. When this is on, the separate favicon upload area is hidden. |
| Browser tab icon (favicon) | Optional separate file (PNG, WebP, JPG, GIF, or .ico). Shown only when Use logo as browser tab icon is off. If you upload here, it overrides using the logo as the tab icon. |
| Show brand name | Shows text next to (or instead of) the logo. You can set a Brand name or leave it blank to fall back to the funnel name. |
Tab icon tips
Small square images (for example 32×32 or 64×64 pixels) work well. .ico files can include several sizes for older browsers.
Navigation
| Area | What it does |
|---|---|
| Show progress bar | Progress during quiz-style steps. You can pick line or dots, and optionally show step count (e.g. “2 / 5”), percentage, and whether labels sit above or below the bar. |
| Show back button | Lets visitors return to the previous step. Choose In header or Below content. |
Appearance
Primary and background colors, optional color themes, and font for the live funnel. Advanced fine-tune options adjust text and border colors for cards and controls.
Legal pages
Switch between built-in legal documents (privacy, terms, money-back) and external URLs, depending on what your workspace offers. Built-in pages need company details and a support email filled in.
When built-in pages are on, the settings screen shows the paths visitors will use — at the domain root for your main custom-domain funnel, or under /{slug}/ for other funnels on the same hostname. See Publishing & URLs.
Footer
Support email, optional footer line, and which step types show privacy / terms links.
SEO
Page title and description for search and social previews, plus optional Open Graph image upload.
Analytics & Tracking
Paste your Google Analytics 4 Measurement ID and/or Meta (Facebook) Pixel ID if you want those tools to receive traffic from the live funnel.
- The Analytics screen in the dashboard uses separate, built-in events — you do not need GA4 or Meta for that summary.
- Preview mode in the editor is meant for testing; external analytics tags are not loaded there.
More detail: Analytics.
Web-to-App Access
This section ties web checkout to your mobile app: who owns entitlements, how users open the app after paying, and optional AppsFlyer OneLink deep links.
| Setting area | What you configure |
|---|---|
| Access mode | Managed Access (web2app issues purchase token and short code, app calls web2app APIs), Webhook Relay (your backend receives purchase webhooks and owns access), or Attribution Only (links and analytics only; access stays outside web2app). |
| AppsFlyer OneLink | Base URL, campaign defaults, and parameters passed into the app after install (for example purchase context in deep link subs). |
| Success delivery | Platform extras on the Success step: open-app button (OneLink-aware), access code, store fallback links, and Managed Access email. Headline, button copy, links, and QR are edited on the Success step in the builder. |
| Universal Links / App Links | When the funnel uses a custom domain, identifiers so iOS and Android can open your app from those links (Apple Team ID, bundle ID, Android package and signing certificate fingerprint). |
Step-by-step setup, API examples, and testing: App integration. If your backend already manages users and subscriptions, read Webhook Relay guide.
Advanced
| Area | What it does |
|---|---|
| Custom CSS | Optional style overrides for advanced branding. |
| Event webhook URL | HTTPS POST (JSON api_version: "1"): funnel steps, leads (with email), and purchase.completed after Stripe/Paddle confirm payment. Optional signing secret → W2A-Webhook-Secret header. See Webhooks. |
| Custom domain | Point this funnel at your own hostname (for example go.yourbrand.com). Several funnels in the same workspace can share one hostname — each gets its own Copy link. The earliest published funnel on that hostname opens at /; others use /{slug}. Not allowed: platform hostnames web2app.tools / web2web.tools. DNS steps: Publishing & URLs. |
| Copy export | Download all funnel text — headlines, buttons, quiz options, paywall copy, and similar — for review, translation handoff, or backup. Does not include images or payment IDs. |
Copy export
- Open Funnel settings for the funnel you want to export.
- Scroll to Advanced → Copy export.
- Click Download. Your browser saves a file you can open in any text editor or share with translators.
The export lists steps in visitor order and includes branching rules when your funnel has conditional paths.
Related: Funnels · Publishing & URLs · App integration