Funnel settings
Open Settings from the ⋯ menu on the Funnels row, or from the funnel editor, to change how a single funnel looks and behaves. Workspace-wide options (payments, account) live under the main Settings item in the sidebar — see Settings.
General
- Funnel name — shown inside the dashboard and can appear on the live funnel where the product uses it.
- URL slug — part of the default public link. Use lowercase letters, numbers, and hyphens only.
- Funnel UI language — language for built-in labels on the live funnel (buttons, footer, checkout chrome). Text you type inside each step in the editor is not auto-translated; pick a language that matches your copy.
Branding
| Area | What it does |
|---|---|
| Logo | Upload an image for the top bar. Show logo is only available after a logo is uploaded. |
| Show logo | Toggles the logo in the funnel header. |
| Use logo as browser tab icon | Uses the same uploaded logo as the small icon in the browser tab and bookmarks. Requires a logo. When this is on, the separate favicon upload area is hidden. |
| Browser tab icon (favicon) | Optional separate file (PNG, WebP, JPG, GIF, or .ico). Shown only when Use logo as browser tab icon is off. If you upload here, it overrides using the logo as the tab icon. |
| Show brand name | Shows text next to (or instead of) the logo. You can set a Brand name or leave it blank to fall back to the funnel name. |
Tab icon tips
Small square images (for example 32×32 or 64×64 pixels) work well. .ico files can include several sizes for older browsers.
Navigation
| Area | What it does |
|---|---|
| Show progress bar | Progress during quiz-style steps. You can pick line or dots, and optionally show step count (e.g. “2 / 5”), percentage, and whether labels sit above or below the bar. |
| Show back button | Lets visitors return to the previous step. Choose In header or Below content. |
Appearance
Primary and background colors, optional color themes, and font for the live funnel. Advanced fine-tune options adjust text and border colors for cards and controls.
Legal pages
Switch between built-in legal documents (privacy, terms, money-back) and external URLs, depending on what your workspace offers. Built-in pages need company details and a support email filled in.
Footer
Support email, optional footer line, and which step types show privacy / terms links.
SEO
Page title and description for search and social previews, plus optional Open Graph image upload.
Analytics & Tracking
Paste your Google Analytics 4 Measurement ID and/or Meta (Facebook) Pixel ID if you want those tools to receive traffic from the live funnel.
- The Analytics screen in the dashboard uses separate, built-in events — you do not need GA4 or Meta for that summary.
- Preview mode in the editor is meant for testing; external analytics tags are not loaded there.
More detail: Analytics.
Advanced
| Area | What it does |
|---|---|
| Custom CSS | Optional style overrides for advanced branding. |
| Event webhook URL | HTTPS POST (JSON api_version: "1"): funnel steps, leads (with email), and purchase.completed after Stripe/Paddle confirm payment. Optional signing secret → W2A-Webhook-Secret header. See Webhooks. |
| Custom domain | Use your own hostname for this funnel. Follow the on-screen steps and Publishing & URLs. |
Related: Funnels · Publishing & URLs