Concepts

Short definitions for how web2app thinks about your work.

Funnel

A funnel is one campaign or product flow: a sequence of screens visitors move through, from first touch to purchase (and optionally into your app). Each funnel has its own name, slug (used in the link), status, and settings (branding, footer, SEO, optional analytics, webhooks, and more).

Draft vs published

• Draft — you can edit freely; visitors cannot open the live funnel URL.
• Published — the funnel is live at its public address. Always double-check copy and pricing before publishing.

You can switch between draft and published as your workspace allows.

Step

A step is one screen in the funnel, for example:

• Landing — marketing content and calls to action
• Quiz — questions (single choice, multi choice, scale, text, etc.)
• Calculating — a short “processing” moment between quiz and offer
• Email capture — collect an email (and optionally a name)
• Paywall — show plans and prices
• Checkout — take payment
• Success — confirmation and links to your app

Each step has its own content (what the visitor sees) and can have its own styling where the editor supports it.

Connections (transitions)

Steps are linked by connections. A visitor moves from one step to the next along these links. For quiz steps, you can send people down different paths depending on their answers.

Visitors vs leads vs subscribers

• Visitors — anyone who opens your published funnel.
• Leads — people who left an email (or other captured data) on an email-capture step.
• Subscribers — customers with an active or past subscription (or successful one-time payment), once payments are connected for your workspace.

Your workspace

Your workspace is your team’s area: funnels, data, and settings belong to it. What you see in Settings (team, billing, integrations) depends on your plan and what’s available in the product.