Analytics
Analytics shows how your published funnels perform over time.
You can review views, visitors, emails captured, captured payments, daily trends, conversion stages, traffic sources, countries, step drop-off, and quiz answer summaries.
How to use it
- Open Analytics from the sidebar.
- In Analytics scope, choose a time range and, if needed, a funnel.
- When the funnel has A/B tests, choose an Experiment and optionally a Variant (see below).
- Read the summary cards and charts.
- In Funnel Breakdown, click a funnel row (anywhere except Drill into Audience) to expand step drop-off in editor order.
One funnel workspaces
If your workspace has only one funnel, it is selected for you automatically.
Analytics scope
Use the filters at the top to shape the whole page:
| Filter | What it does |
|---|---|
| Time range | Today, 7D, 30D, or 90D |
| Funnel | One funnel or all funnels in the workspace |
| Experiment | Appears when the selected funnel has a test (running, paused, or completed). All traffic = normal funnel view with no experiment filter |
| Variant | Appears after you pick an experiment: All test traffic, Original, or Variant B |
When an experiment is selected, the dashboard recalculates for that test:
- Total Views and Unique Visitors
- Daily Views
- Conversion stages
- Funnel Breakdown and step drop-off
- Geo and source breakdowns
- Emails Captured and Captured Payments (paying visitors)
Pick Original or Variant B to compare one arm. Pick All test traffic to see both arms combined for that experiment only (no pre-test or non-test visitors in that view).
What the summary cards mean
| Card | What it means |
|---|---|
| Total Views | How many times visitors opened the funnel. |
| Unique Visitors | How many distinct visitor sessions were active in the selected period. |
| Emails Captured | How many visitor sessions submitted an email successfully. |
| Captured Payments | How many purchase records captured a positive payment amount in the selected period. |
Daily Views
The Daily Views chart shows funnel opens by day for the selected period.
Use it to spot:
- launch days
- campaign spikes
- days with unusually low traffic
Conversion stages
The conversion block shows the visitor path in simple stages:
- Viewed
- Email Captured
- Checkout Viewed
- Success Viewed
- Paying Visitors
Use this to spot where people continue and where they drop off.
What Paying Visitors means
Paying Visitors counts purchase records with a captured positive amount. It is stricter than simply reaching a success screen and does not count checkout attempts canceled before funds were captured.
Quiz Aggregate
To review quiz answers:
- Choose a funnel in Analytics.
- Go to the Quiz Aggregate block.
- Choose the question you want to inspect.
- Review the response count, question count, and answer share.
If the selected funnel has no quiz steps, the block stays empty.
A/B tests and Analytics
Analytics is where you compare variants and step drop-off. The A/B test page is where you configure the test and read Rate / Lift.
| Where | What you see |
|---|---|
| Analytics scope → Experiment + Variant | Filter the whole dashboard to one test and optionally Original or Variant B |
| Analytics → Funnel Breakdown | A/B running or A/B paused badge — opens Analytics filtered to that test (not the test settings page) |
| A/B test detail page | Configure Variant B, start/pause/stop, Results table with Rate and Lift |
Compare variants step by step
- Open Analytics and select the funnel.
- Choose the Experiment from the scope bar.
- Set Variant to Original, review summary cards and expanded step drop-off.
- Switch Variant to Variant B and compare the same blocks side by side (open two browser tabs if helpful).
For a quick winner read, open the A/B test page and check Lift on your primary metric.
See A/B tests.
Funnel Breakdown
The Funnel Breakdown block shows each funnel with:
- total views and visitors (respecting experiment/variant filters when set)
- A/B running or A/B paused badge when a split test is active — opens Analytics scoped to that experiment
- step drop-off in editor order when you expand the row
Click anywhere on the funnel row to expand or collapse step drop-off. Drill into Audience is a separate link and does not toggle the row.
Use Drill into Audience to open the matching visitor list for that funnel.
Growth Add-ons
The Growth Add-ons block tracks three optional revenue features when they are enabled in your funnel:
| Add-on | Where you set it up | What the metrics mean |
|---|---|---|
| Exit-intent Downsell | Paywall and Checkout editors (desktop; checkout = Stripe only) | Shown / Claimed across both steps combined — not split by step in the dashboard yet |
| Order Bump | Checkout step → Order Bump | Shown = checkbox appeared; Accepted = visitor added the bump to the charge |
| Post-purchase Upsell | Upsell step after checkout | Shown = offer screen loaded; Accepted = visitor paid for the add-on |
Counts respect the same time range, funnel, and experiment / variant filters as the rest of the page.
Built-in events vs external tools
| Source | What it is for |
|---|---|
| This Analytics page | Automatically recorded when real visitors load live funnel URLs. No extra setup in funnel settings beyond publishing. |
| Google Analytics 4 and Meta Pixel | Optional fields under funnel Settings → Analytics & Tracking. Use them when you want the same traffic to appear in Google or Meta reports. |
The built-in dashboard and GA4 / Meta are separate: turning on GA4 or Meta does not replace what you see here — it adds reporting in those products (according to how you configured them there).
Google Analytics 4 and Meta Pixel (funnel settings)
- Open funnel Settings → Analytics & Tracking.
- Paste your GA4 Measurement ID and/or your Meta Pixel ID if you use Facebook or Instagram ads.
- Save funnel settings.
When a field is filled and the funnel is published, the live funnel can load the standard Google or Meta scripts so those platforms can attribute visits. Editor preview does not load these external tags — use a normal Copy link session (or incognito) to verify in Google’s or Meta’s debug tools.
What gets sent to GA4 / Meta
Configuration in Google Tag Manager or inside Google Ads / Meta Events Manager decides how events map to conversions. The product provides the connection via your IDs; fine-grained event mapping is under your control in those tools.
Privacy
Only data your workspace and product are configured to collect appears in Analytics here and in any third-party tools you connect. Follow your company’s privacy policy and applicable laws when running campaigns.
Related: Funnel settings