Welcome

The platform helps you build conversion funnels — the pages people see before they pay, subscribe, or open your product (including web-to-app flows into a mobile app). You design the path in a visual builder, connect payments when you sell access, and share a single link with ads or campaigns.

You can also create a funnel before the product exists. Use it to test a product hypothesis by describing the audience, the problem, the promised outcome, and the signal you want to measure: waitlist signup, preorder, beta access, pricing interest, or qualified lead capture.

web2app.tools focuses on web-to-app funnels for subscription apps, app onboarding, web paywalls, checkout, and app handoff. web2web.tools focuses on web campaign funnels for lead capture, quizzes, checkout flows, and custom-domain validation campaigns. Both domains use the same dashboard after sign-in.

You do not need to write code or run any commands on your computer. Everything runs in your browser after you sign in.

What you can build

• Landing-style pages with headlines, benefits, and social proof
• Quizzes and questions that branch to different next steps
• Score results that turn quiz answers into personalized profiles or estimates
• Product-hypothesis tests without a finished product
• Email capture for waitlists, beta access, and lead qualification
• Paywalls built from sections — pricing, hero, benefits, reviews, FAQ, and trust content
• Checkout with Stripe Express checkout and card form, or inline Paddle checkout
• Success screens with links or QR codes into your mobile app

How the pieces fit together

1. Dashboard — your home for funnels, results, leads, and subscribers.
2. Funnel editor — the canvas where you add steps and connect them into a path.
3. Published link — the URL you give to visitors; only published funnels are live.

How to use these docs

1. Quickstart — from account to first live funnel.
2. Concepts — steps, publishing, and how visitors move through a funnel.
3. Dashboard — each area of the product explained.
4. Funnel settings — logo, tab icon, tracking IDs, and all per-funnel options.
5. Funnel editor and step types — how to design each screen.
6. Publishing & URLs and Payments — go live and get paid.
7. App integration — after web checkout: AppsFlyer OneLink, access modes, and connecting your mobile app.

To receive funnel activity and new leads on your own URL, see Webhooks. For payments without web2app-managed app access, see Webhook Relay guide.