Success step

The Success step confirms the purchase and points people to your app: store links, deep links, optional QR code for easy phone install.

What to include

• Headline and subheadline — thank them and set expectations
• Primary button — “Open app”, “Download”, etc.
• Link URLs — App Store, Play Store, or a deep link into the installed app
• QR code — optional; useful for desktop-to-mobile handoff

Web-to-app

This step closes the loop from web ad → pay → app. Align the copy with what happens inside the app (onboarding, restore purchase, login) so users aren’t confused.