Use case

Web-to-app funnels for subscription app growth

TL;DR

A web layer between ads and the App Store that qualifies visitors, presents your offer, collects payment, and routes to install.

Alex Morgan

Head of Mobile Growth

Updated 2026-06-13

Alex has spent eight years building web-to-app acquisition flows for subscription apps. He focuses on quiz onboarding, paywall testing, and measurable handoff to App Store and deep links.

• Former UA lead at a top-100 fitness app
• Speaker on web-to-app funnel measurement

LinkedIn X

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Quickstart Funnel editor Publishing and URLs App integration Paywall step

Workflow

Standard web-to-app acquisition path

Traffic

Paid social, search, or influencer links land on branded domain.

Qualify

Quiz or landing segments visitors by goal or experience.

Monetize

Paywall + checkout capture subscription intent on web.

Install

Hand off to store or deep link with attribution params.

Funnel preview — each block maps to an editable step in the builder

Where this fits

Best for app teams that want a conversion layer between ads or SEO traffic and the mobile app.

Create a focused web journey before the App Store: landing page, quiz, paywall, checkout, and app handoff.

Key points

1.Segment visitors before install
2.Test offers without shipping app releases
3.Connect checkout and post-purchase app access

FAQ

Can I publish a funnel on my own domain?

Yes. web2app supports custom domains with SSL so paid traffic can land on a branded web-to-app funnel.

Does web2app support payments and app access?

Yes. You can use Stripe or Paddle checkout steps, success screens, webhooks, and app integration docs for post-purchase access.